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Who Else Wants the Secret to the Best Real Estate Closing Gifts?

I can't stress the importance of giving closing gifts that leave a lasting impression if not, don't give one at all.

So, I went to the doctor today and well let me preface by telling you, I absolutely love my doctors’ office and every single member of their staff. They are the bomb. I even get my chai tea fix whenever I’m there.

Anyway, one of the new girls asked while she was taking my vitals, if I took off work today.

Not the first time I’ve heard that question in the middle of the week, in the middle of the day. I get it. People are naturally curious about what I do. Even more so curious as to why the heck I’m not at work at “odd” times of the day. The only other people in the doctor’s office at that time are in retirement bliss.

Not wanting to necessarily get into all the details, about what I did, I simply said: “oh I work from home”. I know, shocking a Realtor who isn’t waiting for any and every moment to hand a stranger a business card. Sometimes, I’m just not in the mood, for the oh my sisters’ cousin is a realtor. {Insert emphatic eye roll}

She proceeded to ask me what I did. When I told her I was a realtor, excitedly she told me she just purchased a home with her husband and they were still getting settled in.

(Fill in the next 5 minutes of the conversation with new home talk)

Fast forward

I figured we were cozy enough at this point for me to ask her what I really wanted to know,  “Would you hire your realtor again?”

I mean, why not get fresh feedback from someone who has absolutely no reason to lie to me. Maybe she can give me insight into something she loved that her realtor did, that I can now implement.

Well, it was a thought, she responded with an unenthusiastic meh and shoulder shrug. But now, I’m up shits creek and just had to ask, “why?”

She said everything went well, she just didn’t feel like she and her family mattered to the agent. That everything felt very, very professional.

As I nodded my head in acceptance, I knew I didn’t completely understand what she meant. If someone’s biggest complaint about me is that I was too professional, I think I would survive at life, possibly even excel in it.

Probably the most interesting part of the exchange is when she leaned in towards me and in a low whisper said, “she gave me a wine bottle as a housewarming gift,” “we don’t even drink wine”.

She must have seen the curiosity on my face because she then told me her realtor is a friend of one the other women who work in the office, that’s why she was whispering.

Best Closing Gifts

Photo by Kristina Flour

To think she summed up her “overly” professional realtor experience to a meh for a bad closing gift, is disheartening.

I can say I will never have that problem; my favorite website for closing gifts is I love how simple the site is and interest specific.

On a typical transaction, with some exceptions, like a cash sale, it will take between 30 and 45 days to close. That’s 4-6 weeks minimum for us agents to get to know our clients. Not to mention the weeks or sometimes months it takes to even find a property. That is plenty of time to find the perfect closing gift.

Now I don’t know about you guys, but the moment I start working with a new client, I'm taking both mental and physical notes (my memory sucks at times) of things they like, don’t like; the kids, the husband, the grandma, even the dog. Do they talk about barbecuing often or are they super excited about the garden? Do they avoid speaking to you or going to see houses on a Sunday because its football season, if so what team are they rooting for? Golf, wine, tea? Anything that gives me insight into who they are and what they like.

Most agents are finding out these little tidbits of information as we move along, it’s apart of our discovery and relating process, but what some of us aren’t doing is keeping that information for when it's most needed. When its time to make a lasting impression: the closing gift. I find out what my clients like, then I go on, type it into their search box and any gift related to that category pops up. So far, they’ve had something for all of my clients’ taste.

They even have these glass cutting boards, where you send them a photo of your clients’ new home and a cute little message and they’ll put it on the inner layer of the glass. No more, tacky cutting boards with your logo on it (literally no one wants that anyway). Anyway, check them out or at least try harder to not give crappy closing gifts.

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